Effective Date: 01 April 2026
Last Updated: 01 April 2026

These Terms and Conditions (“Terms”) govern access to and use of the SMSMOJO website, portal, application programming interfaces, webhooks, chatbot, automation tools, integrations and related services collectively referred to as the “Service”.

SMSMOJO is a software-as-a-service product owned, operated and billed by Sidekick Digital Solutions LLP.

In these Terms, “SMSMOJO”, “Sidekick Digital”, “we”, “us” and “our” refer to Sidekick Digital Solutions LLP. “Customer”, “you” and “your” refer to the individual, business or organisation creating an account or using the Service.

By creating an account, connecting a Meta or WhatsApp Business Account, purchasing a subscription, accessing an API or otherwise using the Service, you agree to these Terms.

1. Eligibility

The Service is available to any individual, business or organisation that creates an account and is legally capable of entering into a binding agreement.

When creating an account for a business or organisation, you confirm that you have authority to accept these Terms on its behalf.

You must provide accurate, complete and current registration, business, billing and contact information.

2. Description of the Service

SMSMOJO provides a communication-management portal that may allow Customers to:

• Connect their Meta Business Account and WhatsApp Business Account;

• Manage WhatsApp conversations through a shared portal;

• Send and receive WhatsApp messages;

• Create, submit and manage WhatsApp message templates;

• Manage contacts, campaigns, agents and conversations;

• Configure automated messages, workflows and chatbots;

• Provide human-agent support through the portal;

• Review message delivery reports and communication analytics;

• Connect existing CRM, ERP, billing, lead-management or other business applications through APIs and webhooks;

• Transfer information between SMSMOJO and authorised third-party applications; and

• Use other features made available under the Customer’s subscription plan.

Available functionality may depend on the selected plan, Meta permissions, WhatsApp Business Platform availability, account eligibility, approved templates, messaging limits and third-party technical requirements.

3. Relationship With Meta and WhatsApp

SMSMOJO enables Customers to connect their own Meta Business Account and WhatsApp Business Account through Meta’s available technology-provider and WhatsApp Business Platform tools.

The Customer retains ownership and control of its:

• Meta Business Account;

• WhatsApp Business Account;

• WhatsApp business phone number;

• Approved display name;

• Message templates;

• Meta billing account; and

• Associated business assets.

The Customer authorises SMSMOJO to access and manage relevant WhatsApp Business Platform resources only to provide the Service.

SMSMOJO is an independent software provider. We do not own or operate WhatsApp and do not control Meta’s systems, policies, approvals or enforcement decisions.

“WhatsApp”, “Meta” and related names and trademarks belong to their respective owners.

4. Meta and WhatsApp Charges

Charges imposed by Meta for use of the WhatsApp Business Platform are separate from SMSMOJO portal charges.

The Customer is responsible for:

• Adding and maintaining a valid payment method in its Meta billing account;

• Paying Meta directly for WhatsApp messages, templates, conversations or other usage;

• Monitoring Meta billing and usage;

• Paying applicable Meta taxes and charges; and

• Resolving payment failures or billing restrictions with Meta.

SMSMOJO does not collect, resell or invoice Meta’s WhatsApp messaging charges unless expressly agreed in a separate written agreement.

SMSMOJO invoices cover only the SMSMOJO portal, subscription, setup, support, API access, integrations, custom development or other services purchased from Sidekick Digital Solutions LLP.

Meta may change its pricing, billing method or message categories independently. SMSMOJO is not responsible for such changes.

5. Meta Account Approvals and Restrictions

We do not guarantee:

• Meta Business verification;

• WhatsApp Business Account approval;

• Display-name approval;

• Phone-number registration;

• Message-template approval;

• A particular messaging limit;

• A particular quality rating;

• Message delivery;

• Recovery of a restricted account; or

• Continued availability of any Meta or WhatsApp feature.

Meta may reject, restrict, suspend or terminate a Customer’s assets or access based on its own policies and processes.

The Customer remains responsible for communicating with Meta and providing documents required for verification or appeals.

6. Customer Account and Security

You are responsible for protecting your:

• SMSMOJO login credentials;

• API keys;

• Access tokens;

• Webhook secrets;

• Meta credentials;

• Administrator accounts; and

• Connected application credentials.

You must provide access only to authorised employees, agents and service providers.

You are responsible for all actions performed through your account unless caused solely by a security failure within SMSMOJO systems.

You must notify us immediately at [email protected] if you suspect unauthorised access, credential compromise or misuse.

7. API and Webhook Usage

Where API or webhook access is included in your plan, SMSMOJO grants you a limited, revocable, non-exclusive and non-transferable right to use the API for your internal business purposes.

You may use the API to connect SMSMOJO with authorised applications such as CRM, ERP, lead-management, billing, customer-support and internal business systems.

You are responsible for:

• Securing API credentials;

• Ensuring your application is properly authorised;

• Maintaining the security of your servers and endpoints;

• Validating webhook requests;

• Complying with applicable rate limits;

• Preventing unauthorised or excessive requests;

• Ensuring data transferred to connected applications is lawful; and

• Obtaining permission from the owners of third-party applications where required.

You must not:

• Share API credentials publicly;

• Circumvent rate limits or security controls;

• Use the API to overload or disrupt the Service;

• Reverse engineer the API or portal;

• Scrape or extract data without authorisation;

• Use the API to create a competing service;

• Access another Customer’s information; or

• Introduce malicious code or unauthorised automation.

We may introduce, modify or discontinue API versions. Where reasonably possible, advance notice will be provided. Immediate changes may be necessary where Meta, WhatsApp, a security issue or applicable law requires them.

8. Third-Party Application Integrations

When you connect SMSMOJO with a CRM, billing platform or another application, you authorise the exchange of information necessary to operate that integration.

You are responsible for the third-party application, including its:

• Accuracy;

• Availability;

• Security;

• Privacy practices;

• Configuration;

• Data retention; and

• Compliance with applicable law.

SMSMOJO is not responsible for data loss, duplicate records, incorrect automation, service interruption or security incidents caused by a third-party application or its configuration.

9. Chatbot and Automation Features

SMSMOJO may allow Customers to create automated replies, chatbots, menus, workflows, routing rules and communication sequences.

The Customer is responsible for:

• Configuring and testing the chatbot;

• Reviewing automated replies;

• Ensuring the information provided is accurate;

• Providing appropriate notices that a user may be interacting with automation;

• Providing a clear route to a human agent where required;

• Monitoring conversations that require human intervention;

• Preventing misleading or inappropriate automated responses; and

• Ensuring the chatbot complies with applicable law and WhatsApp policies.

The chatbot must not be presented as a replacement for emergency services, legal advice, medical advice or other regulated professional advice.

SMSMOJO does not guarantee that automation will understand every message, respond correctly or achieve a particular business result.

10. Recipient Consent and Opt-In

You may contact a person on WhatsApp only where:

1. The person has provided their mobile number; and

2. You have obtained valid permission to send the relevant type of WhatsApp communication.

You are solely responsible for:

• Obtaining lawful opt-in;

• Maintaining records of consent;

• Clearly explaining the type of communication recipients will receive;

• Using contact data only for the disclosed purpose;

• Providing an accessible opt-out method;

• Promptly honouring stop, unsubscribe and block requests; and

• Removing opted-out recipients from future campaigns.

Purchasing, renting, scraping or possessing a contact database does not establish consent.

SMSMOJO may request reasonable evidence of recipient consent. Failure to provide evidence may result in campaign restriction or account suspension.

11. Message Templates and Service Window

Customer-initiated WhatsApp communications must use approved message templates where required by Meta.

Outside the permitted customer-service window, Customers may send messages only through approved templates where required by WhatsApp.

Templates must:

• Be used only for their approved category and purpose;

• Accurately describe the intended communication;

• Not contain misleading information;

• Not use variables to insert prohibited content; and

• Comply with WhatsApp and Meta policies.

Template approval by Meta does not guarantee that every use of that template complies with applicable law.

12. Acceptable Use

You must use SMSMOJO only for legitimate and lawful business communication.

You must not use the Service to:

• Send spam or unsolicited bulk messages;

• Harass, threaten or intimidate anyone;

• Mislead, impersonate, deceive or defraud;

• Send phishing links, malware or harmful code;

• Promote illegal goods, services or activities;

• Violate intellectual-property, privacy or consumer rights;

• Collect sensitive personal information without lawful authority;

• Circumvent WhatsApp restrictions or messaging limits;

• Artificially manipulate quality ratings or engagement;

• Share information from one customer conversation with another customer;

• Send content prohibited by WhatsApp or Meta;

• Facilitate discrimination, exploitation or criminal activity;

• Gain unauthorised access to any system or account; or

• Use SMSMOJO in a manner that damages recipients, Meta, WhatsApp, SMSMOJO or another Customer.

13. Regulated and Restricted Activities

Certain industries, products and services may be prohibited or restricted by WhatsApp, Meta or applicable law.

Restrictions may apply to communications involving:

• Weapons;

• Alcohol or tobacco;

• Drugs or controlled substances;

• Healthcare products or information;

• Gambling or real-money gaming;

• Adult products or services;

• Dating services;

• Multi-level marketing;

• Fraudulent financial products;

• Payday lending or debt collection;

• Political or government messaging;

• Sensitive personal information; and

• Other regulated goods or services.

You are responsible for determining whether your activities are permitted in each relevant country and for obtaining necessary licences, registrations and age or geographic controls.

14. Customer Data

“Customer Data” includes information uploaded, received, created or transmitted through a Customer account, including:

• Contact information;

• WhatsApp conversations;

• Message content and media;

• Templates;

• CRM or billing information;

• Bot configurations;

• Workflow information;

• API payloads; and

• Delivery or engagement records.

The Customer retains ownership of Customer Data.

The Customer grants Sidekick Digital a limited right to process Customer Data only to:

• Provide the Service;

• Deliver messages and operate integrations;

• Provide customer support;

• Protect the Service;

• Prevent misuse;

• Comply with law; and

• Perform other activities authorised by the Customer.

The Customer confirms that it has all necessary rights, notices, consents and lawful grounds to collect, upload and process Customer Data.

15. Data-Protection Responsibilities

For personal data relating to the Customer’s contacts and message recipients, the Customer generally determines why and how that information is used.

The Customer is responsible for:

• Providing its own privacy notice;

• Obtaining consent where required;

• Responding to individual rights requests;

• Maintaining lawful retention periods;

• Protecting data exported from SMSMOJO;

• Securing connected applications; and

• Informing SMSMOJO of any instruction relating to Customer Data.

Sidekick Digital processes Customer Data on the Customer’s documented instructions, except where processing is required by law or necessary to protect the Service.

Our processing practices are further described in the SMSMOJO Privacy Policy.

16. Subscription Fees and Payment

SMSMOJO portal charges are billed by:

Sidekick Digital Solutions LLP
GSTIN: 33AEMFS3226C1ZB

Subscription payments are processed through Razorpay or another payment method displayed during checkout.

Applicable charges may include:

• Subscription fees;

• Setup or onboarding fees;

• User or agent charges;

• API access fees;

• Integration charges;

• Custom-development charges;

• Support charges; and

• Applicable taxes.

The applicable plan, billing period, included limits and charges will be displayed during purchase or recorded in an order form.

17. Recurring Payments

Where you select a recurring subscription, you authorise Razorpay and its participating payment partners to process recurring payments according to the selected billing cycle.

You are responsible for maintaining a valid payment method.

Failure of a recurring payment may result in:

• Payment reminders;

• Reduced functionality;

• Temporary suspension;

• Termination of API access; or

• Account cancellation.

You may cancel renewal through the available account settings or by contacting us before the next billing date.

Cancellation does not automatically refund charges already paid.

18. Refunds

SMSMOJO subscription, setup, API, integration and service charges are generally non-refundable once the applicable service period or work has begun, except:

• Where required by applicable law;

• For a verified duplicate payment;

• Where a refund is expressly provided under the selected plan; or

• Where Sidekick Digital approves a refund in writing.

Meta or WhatsApp charges are paid directly by the Customer to Meta and cannot be refunded, credited or adjusted by SMSMOJO.

Payment-gateway, bank, tax and third-party charges may be non-refundable.

19. Taxes and Invoices

Prices are exclusive of GST and other applicable taxes unless expressly stated otherwise.

You must provide accurate billing information, including legal name, address and GSTIN where applicable.

Invoices for SMSMOJO services will be issued by Sidekick Digital Solutions LLP.

20. Fair-Usage and Service Limits

Plans may include limits relating to:

• Users or agents;

• Contacts;

• API calls;

• Webhook events;

• Bot workflows;

• Automations;

• Message records;

• File storage;

• Connected applications; or

• Other platform resources.

Abusive, abnormal or excessive usage may result in rate limiting, additional charges, plan upgrades or temporary restrictions.

21. Intellectual Property

SMSMOJO’s software, source code, APIs, interface, design, documentation, workflows, trademarks and related technology belong to Sidekick Digital Solutions LLP or its licensors.

Your subscription gives you a limited, non-exclusive, non-transferable and revocable right to use the Service for your internal business purposes.

You must not copy, resell, sublicense, reverse engineer or commercially exploit SMSMOJO without written permission.

22. Service Availability

We aim to provide a reliable Service but do not guarantee uninterrupted or error-free operation.

Availability may be affected by:

• Meta or WhatsApp outages;

• Cloud, internet or telecommunications failures;

• Planned or emergency maintenance;

• Security incidents;

• Third-party integrations;

• Government restrictions;

• API changes; or

• Events outside our reasonable control.

We may modify or discontinue features where reasonably necessary.

23. Suspension

We may restrict or suspend access where:

• These Terms are violated;

• Payments remain overdue;

• Recipient complaints or opt-outs are ignored;

• Meta or WhatsApp policies are breached;

• The Customer’s activity threatens platform security;

• Unlawful or fraudulent activity is suspected;

• Excessive API activity affects other users;

• A legal or regulatory request is received; or

• Meta restricts the connected account.

Serious violations may result in immediate suspension without prior notice.

24. Termination and Disconnection

You may discontinue the Service and revoke SMSMOJO’s Meta permissions at any time.

Revoking permissions may stop messaging, templates, webhooks, API access and portal synchronisation.

Upon termination:

• SMSMOJO access will end;

• Outstanding portal charges will become payable;

• Active bots and automations may stop;

• API credentials may be disabled; and

• Customer Data will be retained or deleted according to the Privacy Policy and applicable law.

SMSMOJO will not prevent the Customer from accessing or controlling its own WhatsApp Business Account.

Where assistance is required to transfer or disconnect relevant WhatsApp Business assets, we will provide reasonable assistance and, where applicable, complete the requested portability process within 30 calendar days.

25. Disclaimer

The Service is provided on an “as is” and “as available” basis.

We do not guarantee:

• A particular business outcome;

• Lead generation or sales;

• Message delivery or response;

• Accuracy of third-party analytics;

• Approval by Meta;

• Error-free chatbot responses;

• Compatibility with every third-party application; or

• Uninterrupted availability of Meta or WhatsApp services.

You are responsible for reviewing campaigns, templates, contact lists, bot responses and integrations before use.

26. Limitation of Liability

To the maximum extent permitted by law, Sidekick Digital Solutions LLP will not be liable for indirect, incidental, special, punitive or consequential loss, including loss of revenue, profit, reputation, business opportunity or data.

Our total aggregate liability relating to SMSMOJO will not exceed the SMSMOJO portal fees paid by the Customer during the three months preceding the event giving rise to the claim.

This limitation does not exclude liability that cannot lawfully be excluded.

27. Indemnity

You agree to indemnify Sidekick Digital Solutions LLP, its partners, employees and service providers against claims, penalties, losses and expenses arising from:

• Messages sent through your account;

• Failure to obtain recipient consent;

• Your Customer Data;

• Your chatbot or automation configuration;

• Your connected applications;

• Violation of Meta or WhatsApp policies;

• Violation of applicable law;

• Infringement of third-party rights; or

• Breach of these Terms.

28. Changes to the Service or Terms

We may update these Terms to reflect changes to:

• SMSMOJO features;

• Subscription plans;

• Meta or WhatsApp requirements;

• Razorpay or payment processes;

• Applicable law;

• Security practices; or

• Third-party services.

Updated Terms will be published with a revised “Last Updated” date.

Continued use after the effective date of updated Terms constitutes acceptance of the changes.

29. Governing Law and Jurisdiction

These Terms are governed by the laws of India.

Courts located in Chennai, Tamil Nadu will have exclusive jurisdiction, subject to applicable law.

30. Contact Information

SMSMOJO – Sidekick Digital Solutions LLP

Registered Address:
3rd Floor, GREETA TOWERS
Industrial Estate, Thirumalai Nagar Annexe
Perungudi, Chennai, Tamil Nadu – 600096
India

Email: [email protected]
Telephone: +91 99405 06140
GSTIN: 33AEMFS3226C1ZB

31. Grievance Officer

Grievance Officer: Nirmal Balaji
Email: [email protected]

We will acknowledge and respond to grievances within a reasonable period not exceeding 90 days, or within any shorter period required by applicable law.

By creating or continuing to use an SMSMOJO account, you confirm that you have read, understood and accepted these Terms and Conditions.